An era where record labels launched a strategy harshest in the history of music industry in Indonesia

An era where record labels launched a strategy harshest in the history of music industry on homeland: Mastering the artist by way of managing their careers. The term popularity to expand their business by opening the Artist Management division at the record label.
I was one of those who do not agree with the establishment of artist management in a record label. I have a strong argument for this. It's incompetent record label for artist management business and eventually I'm sure even the music industry would damage the fabric that had been autonomous from the three parties involved (artists, management, labels).
The main business is selling record label tapes, CDs, RBT, and so on. All associated with music recordings. From the name alone is clear: Record Companies! Finally when they opened a new division (Artist Management) predictable if the hassles and a variety of managerial ignorance in matters of the artist was going to happen there. Starting from HR that they have worn to practices that sells obscure band. Because they are still "learning" then do not look for professionalism in the management of major label artists:)
High levels of conflict of interest would also occur in the band when his manager had to defend the interests of confused which one later (the artist or label?). In the old managers likely to be "paid" by the label and will only be a sub-ordinate of the new management.
Because of the growing music piracy gokil (even the supposedly state-sanctioned) and drastically decreased sales of physical albums, they finally took a shortcut set up management company that ends again later adverse artist. Label rather than unite to fight piracy but instead conspired to exploit artists all out so they could avoid bankruptcy.
Let the artist who went bankrupt, but do not label! Approximately ballpark so. Once again the artist is an object with the number one later.
After his little value in Indonesia mechanical royalties, album sales statistics are manipulative, banning artists joining KCI by Asiri (or asked out of the KCI if it has been joined), the oppression of artists will come more cruel again later. Details are roughly as below.
This prediction would happen in the future with "new artists" who contract with major label artist who has a management division:
- The future career will depend on the band's new record label, not in the hands of the old management or the artists themselves.
- Dulling of the role of artist management and control of time in defending the interests of artists. The old management will be sub-ordinate of a label and then only serve as baby-sitting the artist. All control functions and decision making will be centralized to label the artist as an investor. The old manager had no right because they do not invest anything. Most likely they will be removed by "decay". Affect the artist with the lure of success in the music industry.
- The controls are very tight in the creative process and create a musical result in the loss of idealism, artistic & aesthetic because the artist will only be allowed to create music that was favored by the market that are not intelligent. A million bands like Eminem in the industry predicted would membajir our music:)
- Reduced the significance of income for artists as they harusshare profitapart from mechanical royalties, live shows, merchandising, touring, advertising, publishing and so on. It had never happened before. It's a very big, big, big LOSS, ladies & gentleman!
- Worse again, when a new artist too blo'on later, then exploitation rates will diperkejam again until the band's name patented by the label, the band will be controlled directly internal party labels, royalty embezzlement,deceitful sales reports to fool the system into effect with the label paying the artists. If during the time we see the artist as an artist with talents that are invaluable the next we will be forced to position the artist nothing more than "musical coolie."
Strategy of "mega-exploitative" This is only applied to new bands offered a recording contract by a major record company.Contohpaling concrete example occurred on Nidji, Letto (Musica), The Changcuters, St. Loco, vagetoz (SonyBMG Indonesia), Kangen Band (Warner), Throne (EMI), etc..Everything does have a deal-deal different from each other. It means different levels of exploitation. There is a severe and very severe one. I had heard there was one band who cut his commission sebesar45% (gross) after joining with a major label artist management.
The new band that comes with a brilliant strategy and a very successful early in his career was Samson who do master licensing deal with Universal Music Indonesia. They finance their own recordings and then establish production joint promotion & distribution next to a major label. To depannyadeal like this will become a "favorite" artist managers (certainly ifable).
Certainly, the record label will not offer this heinous strategy kepadaband-band older / senior bargaining position because they have been very strong. In addition to their well known brand, experience and knowledge of the music business is very inadequate, a strong fanbase terhadappositioning they are also very influential in the music industry. Own label artists sometimes look older as "elderly," "grace period" or the already low "selling point" it.
That is why ultimately the major record labels would only hunt bands / new artists that are still green, a little knowledge of the music business anddo not get maps / constellation of local music industry. In addition to the contract would be easily fooled by a highly exploitative they will also be influenced by the lure of "fame & fortune" in the music industry. Though not necessarily going to "boom" as well:)
If you are currently located in a new band and offered a recording contract from a major label then do not rush to drool on!Prestigious major label image will not be much benefit. Most important is his deal, not a matter of major or indie labels. Had carefully studied the contract, invite your contacts a lawyer to dissect them, consulting with other bands that have been experienced.
There have been many cases happened before. New bands to sign a long-term recording contract with a major label and eventually regret. When his band is booming and many receive a job there doing a gig some "resistance" ridiculous with no commissions to pay the appropriate labelagreement. Being silly because after a recording contract was signed then the consequences behind it we should already know from the beginning. Therefore do not go in line at the line of stupidity. Empowered3yourself!
The workings of the label will also be more like a syringe later.Disposable throw away, disposable. New artists that was developed would not be there for the longevity of his career, they will only be supported for the sake of "the popularity of a maximum of two or three albums alone!" After a big boom and big profits, get ready to the killing field. Once slaughtered then again sought new talent. If we are observant of this phenomenon has actually occurred recently in Indonesia.
Real big labels will only be a manufacturing center of the band! :) We will not find more durable popular bands such as Slank, Dental, Neutral, Dewa19, Naive in the future will be. Everything will be "easy come, easy go!"
But if someone said that open label artist management profession would kill all the individual artist manager / autonomous, I did not agree. I just do not see that managers of independent artists that would be displaced or lose their jobs. This analysis is too reckless.It's not the end of the World as We Know it:) This country has more than 200 million inhabitants. Who want to be artist, a band and gilpop (insane popularity) every day would get thousands.Precisely a myriad of talentsThis becomes a very potential market for artist managers to manage.
Artist management firm that individually or in the form will still be very necessary and important role here later. Teknologiyang gokil recent developments are promising a bright future for the bands that are not major labels signed local / international indie aka.Presence of MySpace, YouTube, Multiply, Friendster, Ning and other digital music devices it is possible to print a large artist via the alternative pathway. The Upstairs itself already proved this before.
Moreover, the latest trends in America and England are now the average big-name artists are lazy extend their recording contract and choose leave darimajor label.Prince, Madonna, Radiohead, NIN were the pioneers of "back to the indie movement" is. Instead, they entrusted the management of their independent artist to berfungsipula As a "record label". Sooner or later I think the big bands in theIndonesia will take similar steps later. Slank, Naive and Neutral even have to prove it. .... and they were quite successful! Salute!
Is there another way? There really! In their own country that pioneered the existing "penggratisan music." Album recording has now changed into a "marketing tool" to attract jobs gig. Maybe this is the time when musicians are no longer thinking of recording royalties! It could be that cloning technology will have even more perfect then this means a big threat! :)
Coil became a pioneer in cooperation with the music magazine to distribute his latest album (blacklight shines On) for free. In addition they also provide access to download the album for free via the website / mailing list of music. These coils idea is quite new even though not original, too. Prince last June over three million pieces of first circulated his latest album for free via the tabloid Sun in the UK.
It needs to be studied further whether the strategy of "penggratisan music" this will eventually harm or even beneficial. To be sure the new bands will not have the "privilege" as coil if you want to take a similar strategy.
Interestingly, there was a question below that came to me when so speakers at a seminar on the UI campus music some time ago:
What about the widespread occurrence of the artist-manager case manager individual / autonomous unprofessional or problematic?Let's just say cheating artists, financial embezzlement, etc..
Well, to point at the top actually I guarantee you will not happen again in the artist management if we are disciplined in organization and administration. Let's see if we already have a written contract between management and professional artists who set up this cooperation? Are the roles, rights & obligations of each party is already in describe in detail? Separation of management functions has been applied? Is inter-band we already have an internal contract anyway? If all this internal consolidation goes wrong I can guarantee the above problems would not recur in the future.
Okay, while so wrote my view on this issue. Indeed, this paper will not change the strategy not to open a major label artist management division within their company, nonetheless all of them so they are also business decisions. It's Their damn business afterall:) Anyway there is also a major label that does not impose a trading strategy is (at least temporarily), such as Aquarius Musikindo, Universal Music Indonesia.
Well, at least we can prevent the regeneration of stupidity and ignorance as this process continues today.

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